The LA-based entertainment and marketing company, Distinctive Assets, will produce the official talent Gift Bags and Backstage GRAMMY Gift lounge for the 57th Annual GRAMMY Awards during three full days of rehearsals at The Staples Center, February 5-7, 2015. Distinctive Assets began the celebrity swag craze nearly 15 years ago and will treat the legendary show’s performers and presenters with fabulous gifts in acknowledgment of their participation. This year’s gifts total over $24,000! Now that’s a lot of swag.
Established in 1999 by Lash Fary, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for the Grammy Awards and many other major award shows, but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond. “It’s all about that swag,” notes Lash Fary. “It is a true honor to be even a very small part of Music’s Biggest Night. The Grammy Gift Lounge is always the highlight of my year.”
The Grammy Gift Lounge, which is presented by MTG, will be open to presenters and performers during three full days of rehearsals at Staples Center. Headlining this year’s gift bonanza will be the INBEAUTE Finger Head Spa from Japan’s leading beauty company MTG, fashion headwear (including a custom made cap made for the 57th Grammy Awards) from New Era, and signature iconic velour track suits from Sean John. “We thought the connection between the Sean Jean brand and the music event of the year is a perfect combination to really get the synergy together,” says Dean Arcuri, Sean John’s VP of Marketing/Creative Services.
Other Grammy Gift Lounge gifts include: impromptu performances on Gibson guitars by such performers as Riley Bray of the Golden Ghosts; a Rocky Mountaineer luxury rail journey through the Canadian Rockies; Tisanoreica –the Italian comfort food diet; an extensive health and vitality package from Wellness 360; MiPosaurs by WowWee; the hottest designer sunglasses from Marchon; Dorco premier shaving systems; Devicewear protective cases; SIS by Simone I. Smith crystal pendants; information on Rouse products; custom Truth skate decks and Sprayground #FinishIt backpacks . Additionally, back by popular demand, each Lounge guest will have the opportunity to win a special gift via the Grammy Gift Lounge Sweepstakes.
Talent will also walk away with a preassembled Grammy Gift Bag which will represent a diverse portfolio of brands ranging from unique to useful. The gift selection will include items from: Halo Natural Pet Food, PURELL Hand Sanitizer, Live Love Pop, Ventura Lipo-‐Light, Brooke’s Candy Company, Carr Winery, PowerCube, California Good Clothing, among others.
For those who aren’t Grammy presenters or performers, they will also be treated to a sweet gift of their own from Déjà vu Sweets when they attend the Grammy Celebration — The Recording Academy’s official After Party.