Eric Church would not necessarily be the kind of person you'd expect to launch a furniture line. He knows this and addressed his latest business venture in a recent interview with Rolling Stone. "One of the first things that appealed to me was it was out of left field," Church told the magazine, "and I love left field."
But it's not completely weird. The "Mr. Misunderstood" singer explained to Rolling Stone that he grew up in the furniture business as his father worked in that industry for 35 years, and that if he wasn't a musician he would have followed in his dad's footsteps. As it is, the line - called "Highway to Home" and available to be purchased online as well as at select retailers nationwide - is a way for him to reconnect with his father and his father's legacy.
"I grew up in my dad's company, the place he worked," he elaborated. "I packed boxes, packed furniture. I worked there for many, many summers and the people I met were blue-collar, small-town."
Those people were then reflected in Church's music, which has won him five Academy of Country Music Awards and two Country Music Association Awards. He's also been nominated for seven Grammy Awards. His most recent record, also called Mr. Misunderstood, was nominated for ACM Album of the Year and Rolling Stone named it No. 4 on their Best Country Albums of 2015 list. So far it has sold more than 400,000 units in the United States while peaking in the number two spot on both the Billboard 200 and the magazine's Top Country Albums Chart.
How is Church celebrating that success? It's not going to be appearing in furniture commercials (though he has). He has an extensive live concert schedule lined up to kick off next year. The "Holdin' My Own Tour" begins in January and will take him to a number of venues he's played before over the years, including Target Center in Minneapolis and Wells Fargo Arena in Philadelphia. There's no mention of whether the furniture line will be teased at any of the concerts, and it would seem impractical to do so, but at least you can go to a concert at night and decorate your home with a Church-inspired chair the next day.
Below are Eric Church's upcoming tour dates with tickets on sale at AXS:
Jan. 13 - Pinnacle Bank Arena (Lincoln, NE)
Jan. 14 - Denny Sanford Premier Center (Sioux Falls, SD)
Jan. 15 - Ralph Engelstad Arena (Grand Forks, ND)
Jan. 19 - Wells Fargo Arena (Des Moines, IA)
Jan. 20 - Target Center (Minneapolis, MN)
Jan. 21 - Resch Center (Green Bay, WI)
Jan. 25 - Wells Fargo Center (Philadelphia, PA)
Jan. 27 - Barclays Center (Brooklyn, NY)
Jan. 28 - TD Garden (Boston, MA)
Jan. 31 - Sprint Center (Kansas City, MO)
You can see his full schedule of tour dates and purchase tickets through AXS here.
For more on Eric Church, visit his artist page at AXS.