Eric Church turns on the cool relief for his brand new music video for "Cold One," his latest single from his critically-acclaimed The Outsiders set. Following a three-day roll-out of the clip, which first dropped over the weekend via his fan club, the nearly four-minute video officially drops for all viewers on Monday (Aug. 11) and features many of his band members. It was directed by Peter Zavadil (Sara Evans' "A Real Fine Place To Start," Brad Paisley's "Celebrity").
Musicians Jeff Cease, Lee Hendricks, Jeff Hyde, Driver Williams, and Craig Wright all star in the video, which tells the tale of a beverage delivery man—that'd be Church's character—and his mundane lifestyle. The song itself unwraps like a heartbreak but he finds solace with his buddies and a few beers, as they sit in a circle in a walk-in restaurant cooler.
The song, written by Hyde, Church and Lynn Hutton, serves as the latest entry from his blockbuster album. It follows previous singles the title track and the No. 1 hit "Give Me Back My Hometown." Upon release in February, The Outsiders bowed at No. 1 on the Billboard 200, shifting 288,000 copies. It became his second chart-topping set, following the 2011-released Chief set (which moved 145,000 units first-week).
This fall, Church will launch his anticipated The Outsiders World Tour, kicking off at the CenturyLink Center in Bossier City, La. on Sept. 11. Find out more info and to purchase tickets here.