Eric Church has released his new album, Mr. Misunderstood on Nov. 4, a complete surprise to most of his fans. That album was meant to be a surprise, as retailers were told to expect a holiday album but no one was told that Church had a new album coming out. However, he performed at the CMA Awards and announced the new album there. Members of his fan club got an early chance to buy it, but the surprise worked and it was a bestseller in the weekend of its release.
Now, Taste of Country reported on Saturday that Church has released his first video from the album for the title track. Fans get the chance to really get a taste of what Eric Church is really about with the new album and video. The reason the album was a surprise was because this was personal for Church. He wanted to produce it himself and use some young guys on the production team. He paid for recording a few songs out of his own pocket and then the studio execs listened and agreed to release it.
The new video for "Mr. Misunderstood" starts out with Church in an old classroom, with his guitar, singing about growing up as the odd man out. He then talks about how things will change when he grows up and then the song kicks off into a good rocking country song. At this point, he sings about how he worked hard to learn guitar and started singing to become a big country star. The kid from the video starts out as an outcast who ends up as the leader of the band.
It was a nice video and a good song that represents what Church was trying to accomplish with his new album. According to Church, he wanted to take control of the music on the new album so he could make something more authentic, and this album seems like an autobiographical look at where he came from. It sounds like he made a smart choice by taking the gamble of recording the new music all on his own, with fewer fingers involved.
Eric Church was nominated for five CMA awards this year, winning one for his collaboration with Keith Urban for Musical Event of the Year for "Raise 'Em Up." He next sets out for a huge concert where he will take part in a John Lennon tribute, along with CMA Male Vocalist of the Year Chris Stapleton.