The 15th Annual Underground Music Showcase (The UMS) in Denver returns this summer for three days of indie music on the streets of South Broadway and the Baker neighborhood.
The festival, which takes place July 23-26, focuses on local musicians and is a non-profit event. With over 400 local and national performances, the UMS is the largest indie music festival in the Rocky Mountain region.
The first round of artists was announced April 2 on Hey Reverb, and includes STRFKR, the Epilogues and Rose Quartz. The second installment of artists was announced today and includes headliners Tennis, who just sold out The Bluebird Theater this past weekend and a local Denver favorite, Snake Rattle Rattle Snake. DIIV, Milo Green, and Brick + Mortar are also scheduled to headline one of the four days.
The festival began in 1999 and took place just one night at The Bluebird. Since then, it has grown tremendously. Now, the UMS is celebrating its 15th year as a music festival. According to their website, “The first year after the move started simple: 25 bands in five rock clubs, all within walking distance of each other. A couple years later, The UMS was a different beast entirely.”
The proceeds from the show go to the Denver Post Community Foundation, whose goal is to give money to Denver metro area nonprofits to improve the community. Money goes toward arts, culture, children, education and the provision of human services, according to theums.com
The shows take place in venues, restaurants and art galleries between 5th Avenue and Alameda Avenue. Only one wristband for $50 is needed for all four days of the festival. Tickets are available for purchase here and check out the full lineup on Hey Reverb.