Alright, everyone, let’s get it off our collective chests so that we don't mention it ever again. Yes, we know, MTV, an initialism that once stood for Music Television, does not show music videos anymore. Relax, we get it. And we also get the irony of a television station that doesn’t show music videos anymore holding an award show that celebrates the best in music videos. Music is so drained from MTV at this point that it feels like any television station could present the VMAs. Like if Oxygen, or something, broadcast the show one year, people would scratch their heads initially, but then everyone would be like, “Well, MTV doesn’t show music videos, and Oxygen doesn’t show music videos. Tomato tomahta. This award show is still ridiculous and absurd whatever channel shows it, and YouTube revived the music video medium years ago so I don’t even know why I’m wasting energy by letting everyone know that MTV doesn’t show videos anymore when the music video as an ‘artform’ is doing just fine and well.” That’s probably what everyone would say.
Anyway, cool! Now that we got that out of the way, the 2015 Video Music Awards are just around the corner. This year’s celebration of music videos is the 32nd installment of the VMAs, and as things are turning out, the 2015 version looks to be a sight better than last year’s snoozefest. For the 2014 edition, it seemed like MTV said to hell with it more so than any other year, as they didn’t even bother to hire a host, and they presented the Video Vanguard Award to Beyonce. To hell with it indeed. The show this year has improved considerably in both of those areas. Professional Instagrammer, loud noise and czarina of the chintz Miley Cyrus is taking on hosting duties and will attempt to gain entry into the Guinness Book of World Records for the most attempts at “Breaking the Internet” ever. Elsewhere, MTV will present the prestigious Michael Jackson Video Vanguard Award to Kanye Kardashian West for his achievements in music and his impact on pop culture at large.
Like a lot of Video Vanguard Award winners, Kanye will likely perform a medley, or at least there will probably be a performance honoring him. As well as the presumable Kanye display, yesterday, MTV announced the other musical acts for the show, and it’s a pretty decent lineup. The Weeknd is slated to belt out “I Can’t Feel My Face,” the first televised performance of the song. Also, Pharrell, Demi Lovato, A$AP Rocky with Twenty One Pilots and Macklemore & Ryan Lewis will hit the VMA stage while bubbling popstress Tori Kelly is set to perform, too.
Besides the initial announcements of performers, MTV has two other artists up their sleeve who will be announced today and tomorrow, with people on social media speculating that one is Nicki Minaj and the other Justin Bieber. The Biebs makes sense seeing as he is unveiling his new single "What Do You Mean?" this Friday.
Be sure to tune in this Sunday on MTV at 9:00 PM ET/PT for the shenanigans.