Using in-house data, Pandora looked at the number of times a listener has given a “thumbs up” to a Grammy-nominated song or album and how many times a certain song or LP has been played on its app.
According to Dayle Dempsey, the manager of consumer communications at Pandora, this method was used so that it would give preference to big-named artists, and instead, Pandora’s methodology allows those who may be considered “under the radar” to rise to the cream of the crop.
That doesn’t mean that big names didn’t make the cut, some did (as you’ll read further); but some of the predicted Grammy winners aren’t artists that, at first, you wouldn’t think had a chance at snagging music’s highest honor.
So, according to Pandora fans, who would be the big winners on Grammy night?
For Pop Album of the Year, Lana Del Rey would walk away with the award as her wonderful LP, Lust for Life, has charmed Pandora listeners. In the country universe, Thomas Rhett’s Life Changes will two-step over the competition for Country Album of the Year. For Rock Album of the Year, Nothing More will pull an upset with their The Stories We Tell Ourselves LP.
Tyler, the Creator’s Flower Boy, one of the best albums of 2017, will steal the Rap Album of the Year award, and for Best New Artist, Pandora fans would love to see SZA walk away with the coveted award.
When it comes to Song of the Year, the choice is crystal clear. Latin music had a banner year in 2017, and no song defines the rise of mainstream Latin music more than Luis Fonsi and Daddy Yankee’s “Despacito.” The artist who made the most headway in 2017, however, was Kendrick Lamar, who in the eyes of Pandora listeners, should walk away with both Record of the Year for “HUMBLE” and Album of the Year for DAMN.
We should know if Pandora will be on the money when the 60th Annual Grammy Awards commence on Jan. 28th on CBS.