Taylor Swift goes behind-the-scenes of the songwriting process for “Don’t Blame Me,” as the latest installment for her “Making of a Song” series via the Taylor Swift NOW platform, which launched today, Dec. 12. The episode is available for AT&T video customers across all video platforms. A reputation Pop Up experience hosted by Taylor Swift NOW also launches today in Santa Monica, California and will run through Dec. 16.
The exciting “Making of a Song” series takes a look into Swift's songwriting process for tracks on her chart-topping, record-breaking sixth studio album, reputation. The newest episode will explore the creative process for the tone and feel behind the soulful track “Don’t Blame Me” and will also find her in the studio putting down the vocal tracks. Previous “Making of a Song” episodes have featured “Gorgeous,” “Delicate” and more.
Taylor Swift NOW’s reputation Pop Up experience in New York last month was a huge success. Swifties can check out reputation merchandise, pose for photo ops with cool installations like Swift’s throne and bird cage from the “Look What You Made Me Do” video, and even demo Taylor Swift NOW on the DIRECTV NOW platform.
Swift smashed records with her visually-stunning “Look What You Made Me Do” video. Reputation also became the best-selling album of 2017 after selling over 1.2 million copies in its first week. Swift delivered a special performance of “New Year’s Day” on ABC during the “Scandal” broadcast a night before the album’s release. She performed the song again in a surprise guest appearance on “The Tonight Show Starring Jimmy Fallon.” The Grammy-winning singer-songwriter performed “…Ready For It?” and “Look What You Made Me Do,” along with other tracks as a headlining act at Capital FM’s star-studded Jingle Bell Ball in London on Dec. 10.
AT&T video customers can watch the new series “The Making of a Song” on Taylor Swift NOW on all video platforms – DIRECTV NOW, DIRECTV (Ch. 1113) and U-verse (Ch. 1501). Click here for information about getting a free 7-day trial.
The reputation Pop Up Los Angeles is located at 1228 Third Street Promenade, Santa Monica, CA 90401.
Dates and times are as follows:
Dec. 12 - 11 a.m.- 9 p.m.
Dec. 13 - 11 a.m.- 9 p.m.
Dec. 14 - 11 a.m.- 9 p.m.
Dec. 15 - 12 a.m. – 10 p.m.
Dec. 16 - 12 a.m. - 10 p.m.