On Monday, Tyler, the Creator and the popular shoe brand, Converse, revealed their new relationship with one another. The new partnership is led by a new, limited run of Converse One Star sneakers that were designed by the rapper.
The two parties revealed the corporate partnership with a colorful and stylish new video that features Tyler’s custom designed kicks being worn in wild and adventurous scenarios. From lighting them on fire to riding around on motorcycles, there doesn’t seem to be a situation that these new shoes can’t handle. The announcement video can be watched above.
The 26-year-old singer recently released the first few tracks from his upcoming album, Scum F*ck Flower Boy. The two new songs may have also revealed why he left his former go-to sneaker brand for a new one. The rapper reportedly uses the line, "conversations with Converse finalized, cause Vans f*cked up," on one of his tracks.
The limited-edition sneakers will go on sale starting this Thursday for a manageable price of $100. Click here to learn more about the new line of kicks.
First look at Tyler, the Creator’s upcoming 'Converse One Star' release🎌 pic.twitter.com/e6d9YW8WQ0— Outlander (@StreetFashion01) July 11, 2017