2018 Super Bowl commercials: Watch ads with Missy Elliott, Cardi B and more

Come for the commercials, stay for the game.

That's the approach millions of Americans take on Super Bowl Sunday. Where the game itself is of intense interest to only two fanbases, a clever commercial can appeal to us all. That's why companies are spending a record $5 million for a 30-second spot airing during this year's game. As Quartz notes, the $419 million Fox received in advertising revenue from last year's Super Bowl "is greater than the GDP of small countries like Kiribati and Anguilla." Super Bowl commercials are less a cottage industry than a pageant of prestige advertising from corporations wealthy enough to afford 30-seconds of your time during the biggest television event of the year.

All this is to say: Go big or go home. To make their moment more memorable, companies often tap celebrities for their big spot and this year is no exception. Check out some of our favorite Super Bowl commercials below and follow this link for more Super Bowl coverage on AXS.com.


Amazon - "Alexa Loses Her Voice"

Breakout rapper Cardi B, "Pitch Perfect" star Rebel Wilson and TV chef Gordon Ramsay are among the celebrities in this star-packed ad that imagines what would happen if Amazon called in emergency Alexa fill-ins for its Echo devices. Football fans can think of it as the tech version "The Replacements."


Doritos/ Mtn Dew - “Doritos Blaze vs. Mtn Dew Ice”

Following several teasers featuring Busta Rhymes and Missy Elliott helping Peter Dinklage and Morgan Freeman prepare for a rap battle, the full-length collaboration between the two junk food giants finally dropped the Tuesday before the Super Bowl. The song choices were certainly spot on: Dinklage literally spits fire with his lip-synched take on Busta's scorching verse on Chris Brown's "Look At Me Now," while Morgan Freeman gets cold with his take on Missy's "Get Ur Freak On."


Kia - "Steven Tyler Fueled By Youth"

Aerosmith frontman Steven Tyler takes the wheel in this Kia Stinger spot. The commercial isn't exactly subtle in its theme or demographic--this car literally lets you turn back the clock to the days of your youth!--but it does make good use of the Aerosmith classic "Dream On," so we'll call this one a push.


"Solo: A Star Wars Story "Big Game" TV Spot"

We got our first official look at Donald Glover playing Childish Lando Calrissian in the upcoming Star Wars prequel "Solo: a Star Wars Story." Decked out in a fur coat, goatee and mutton chops, Glover looks like a '70s-era version of everyone's favorite space gambino in the brief teaser. "Solo: a Star Wars Story" is out May 25, we'll get a look at the full trailer tomorrow.