KCON USA took Los Angeles by storm, Aug. 10, bringing Korean culture to the forefront in the most exciting ways. The Los Angeles Convention Center hosted KCON LA 2018, giving us a dose of Korean music, fashion, food and more.
While the music scene brought fans closer to their favorite groups, and Food Street gave them amazing Korean cuisine, the hidden gem of this year’s KCON was the Beauty Block. The hottest K-beauty products set up shop at KCON, offering fans the opportunity to purchase the latest in Korean makeup and skincare. For those who didn’t want to break the bank, exhibitors also offered samples and the chance to win awesome prizes through interacting with their brands in person and online.
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KCON LA attendees were given the best of the best this year, which was clear when this writer opened up each and every free sample gifted to her on the Beauty Block. Here are 5 of the best beauty products from KCON 2018 LA and the brands that gave them to us.
I’ve never been a fan of the sheet mask, but as a long time lover of Olive Young, I couldn’t help but try the Bring Green Lemon Fresh Mask included in a package filled with their top picks. Though the application was a bit difficult to navigate, most likely because I didn’t know what I was doing, I was pleasantly surprised at how relaxed I was while wearing this mask and how good my face felt later. I loved the lemon scent and the fact that this product is made with 50 percent lemon fruit water was definitely a selling point for me. Once the product was fully absorbed by my skin, there was a notable difference. It was smoother and definitely more moisturized. Unfortunately, I have no idea where in the USA this product is offered but it’s definitely worth the search.
I’m all about trying things I’ve never tried before. Not only did Mamonde have one of the most gorgeous booths at KCON but their products were also infused with a subtle rose scent that left me wanting more. When given the sample of their oil to foam cleanser, I jumped at the chance to try it. It went on easily, smelled amazing and transformed to foam quickly with water. It was an extremely effective cleanser, removing the make-up I had on quickly. In the end, the Petal Spa Oil to Foam Cleansing Oil was a lucky find that left me feeling fresh, clean, and hydrated.
Definitely easy to miss because the sample is so compact, the Laneige Lip Sleeping Mask is a hidden treasure. If you’re someone whose lips dry out easily (like me) or tend to peel (also like me) then this product is an excellent way to lock in moisture and breathe life back into your lips. The application is quick and easy and not sticky or uncomfortable like many other products. I was more than comfy sleeping through the night and pleasantly surprised in the morning. My lips were smooth and ready for the application of my number two pick below.
For visiting the BeautytapxSwanicoco booth this weekend, participants were able to spin a prize wheel and win a free sample of whatever the wheel landed on. The Lip Crayon was not the prize I won, but seeing me fall head over heels for the Light Salmon Moisturizing Crayon prompted a trade in. Trust me, I was grateful. Lightweight and easy to use due to the rounded tip, this lip crayon goes on smoothly and doesn’t dry out. The color is bold, fun, and definitely embodies the KCON spirit.
Let me start this by saying I tried three Innisfree products on my face. All of them were exquisite and made it difficult for me to choose which to put in the top spot. There was one that stood out from the rest in both ease of use and effectiveness and that was the Pore Clearing Clay Mask. Promising to minimize pores, exfoliate, cleanse, and more, the Innisfree Pore Clearing Clay Mask does its job well. It goes on smooth with minimal mess and dries hard for easy removal. It cools the skin and feels amazing. After using a sample of the mask my skin felt wonderful, fresh, and hydrated. This mask is definitely a must-try for fans of the traditional face mask.
Overall, it was an excellent year for KCON fans, especially those who have a passion for beauty and skincare. One thing is for sure, we’re all definitely looking forward to next year’s KCON beauty adventure.