On Saturday, Jan. 27, during The 2018 NAMM Show, comedian Demetri Martin will host the 33rd Annual Technical Excellence & Creativity Awards. Jackson Browne is set to receive the Les Paul Innovation Award and The Section will be inducted into the NAMM TEC Hall of Fame.
The biggest names in manufacturers will also be there celebrating the best in audio and sound production. Award categories span 23 Technical Achievement and eight Creative Achievement categories. John Maier, CEO of Blue Microphones, took time out to talk to AXS about which of their products are up for an award this year. Nominated in the Headphone/Earpiece Technology category are their Sadie Premium Headphones with Built-in Amp. The Bluebird SL is up for the award in the Microphones – Recording category.
“Sadie allows musicians and content creators to create outside the confines of the traditional studio, enabling you to take studio-quality, critical listening everywhere and create mixes that translate across all systems.” Maier says that Bluebird is their best-selling studio microphone. “Bluebird SL advances this mic one step further to provide more versatility and control to creator. With the new onboard switchable high-pass filter and -20dB pad, Bluebird SL provides the flexibility to track a wide variety of sound sources and keep recordings clear at any volume.”
PreSonus is also among the manufacturers who have multiple nominations. Entering its 23rd year as a designer of audio products, President and Chief Strategy Officer Jim Odom says that their focus has been and will always be to create high performance products that get out of the way of the musician's creative process. “From interfaces, to mixers, to loudspeakers, to software, we are building the modern musicians ecosystem,” he tells AXS.
Scott Sullivan, VP of Global Product Management from Shure Inc. shared what it means to be nominated in the categories of Wireless Technology and Audio Apps & Hardware/Peripherals For Smartphones & Tablets. Little Big Town, Bruno Mars, Miranda Lambert and Justin Timberlake are all current users of Axient Digital. “We believe that many of the core features and benefits in Axient Digital, like spectral efficiency, wide tuning, and networked control, along with flawless digital audio, enable our customers to continue doing what they do best: delivering world-class performances for their audiences, without having to worry about the wireless.”
inMusic’s VP of Marketing Paul Buckley elaborated on what it means to be nominated in the category of DJ Production Technology – (Hardware/Software). “Today’s DJ’s are always looking for the next generation of technology. The PRIME series not only delivers on that technology, but also removes hurdles while pushing the performance boundaries for today’s DJ industry.” With the release of the PRIME series earlier last year, both Tiesto and Paul Oakenfold both gravitated towards the PRIME series instantaneously and have been using it on club and festival stages around the globe ever since.
Tom Sumner, Senior Vice President of Yamaha Corporation of America extended his deepest gratitude to the NAMM TEC Awards for all of the the recognition they received this year. “Our multiple NAMM TEC Award nominations add up to more than just a tremendous honor for Yamaha,” he explained. “They stand as a reaffirmation of our company's reputation for outstanding music and professional audio technology, and as a reminder of our ongoing commitment to producing groundbreaking, top-quality tools for musicians and audio professionals.”
The 2018 NAMM Show returns to the Anaheim Convention Center Jan. 25–28. Keep it on AXS for more highlights from this year’s festivities.