In a video posted to the official "Voice" YouTube channel on Thursday, Levine and Shelton discuss how they each not only have new albums coming up, but they both just happen to be releasing them on Friday, Nov. 3. The two decide to make a bet on which one of them will sell more albums on release day, with the result coming in Monday's episode of "The Voice." If Levine sells more albums, Shelton will have to refer to him during the episode as "the greatest there ever was," while if Shelton sells more records Levine will have to call him "Captain Country."
Click the video above to watch the full segment, which also includes the duo giving each other unsolicited feedback about their respective album covers.
Levine and his band Maroon 5 are releasing their sixth studio album Red Pill Blues on Friday, including the singles "Help Me Out" and "What Lovers Do." The band has already announced a corresponding tour that will start next spring; you can find more information about the tour and ticket sales here. Shelton's Texoma Shore will be his tenth studio album.
Statistically, Levine may have the edge in winning the bet; Shelton's previous album, If I'm Honest, was certified Gold by the Recording Industry Association of America while Maroon 5's V went Platinum. But both have chart-topping power, so music fans will want to keep an eye out tomorrow to see what happens, while picking up their own copies of both albums, of course.
You can also pick up your tickets to celebrate New Year's Eve with Maroon 5 at Las Vegas's Mandalay Bay Events Center on Dec. 30 and Dec. 31 now through AXS. Whoever wins Levine and Shelton's bet, both artists will likely move plenty of albums tomorrow.
"The Voice" airs Mondays and Tuesdays at 8 p.m. on NBC. For more on either Adam Levine or Blake Shelton, click their names at the top of this article to visit their artist pages at AXS.