Adam Levine is making a web series out of Maroon 5's hit "Sugar" video. YouTube announced Friday that it had partnered with Levine for a new series, also called "Sugar," which uses the video's concept of musicians surprising unsuspecting fans. The series will premiere on the YouTube Premium subscription service on Aug. 15.
In the original "Sugar" video, which you can play by watching the video above, Maroon 5 shock several fans by crashing a variety of weddings to perform as the impromptu musical guests. The eight-episode series expands that in surprising fans it isn't just about Maroon 5; YouTube's press release mentioned that Levine's fellow "The Voice" coaches Blake Shelton and Kelly Clarkson, Charlie Puth, Snoop Dogg, A$AP Ferg, Bad Bunny and Fifth Harmony will be featured in the other seven installments.
David Dobkin, who directed the original "Sugar" music video, is executive producing the series along with Levine.
"I'm really excited to show everyone this interesting show and experiment that is filled with many different experiences, as well as emotions; based on the concept behind our video for ‘Sugar’," Levine said in Friday's press release. "I'm extremely grateful and equally excited for all who participated on both sides of the camera. It’s going to be fun to watch!"
Since its debut on Jan. 14, 2015, the "Sugar" video has accumulated more than 2.6 billion views on YouTube, and it's easily one of Maroon 5's most memorable. It's a bold move turning it into a web series, though, because will audiences respond to the same concept with different artists and as a regular series? Part of the video's appeal was that music fans hadn't seen anything quite like it before, and now they're going to see it eight more times. If it can replicate the charm and heartwarming feeling of the original, though, this could be the summer's next viral sensation.
There's also a chance to see Adam Levine and Maroon 5 in person without waiting for them to surprise you. Fans who want to see Maroon 5 live this fall can get tickets to their Red Pill Blues tour through AXS. Tickets are on sale now using the below links:
For more on Maroon 5, visit their band page at AXS.