AT&T recently teamed with international pop superstar Cyndi Lauper to support her True Colors Fund to combat LGBTQ youth homelessness in a brand new Live Proud Holiday Campaign. The campaign, which runs from Nov. 1 through Dec. 31, features a sweepstakes in which entrants have a chance to win a trip to NYC to attend the 7th Annual True Colors Fund Home for the Holidays benefit concert, presented by AT&T and also meet Cyndi Lauper.
In the campaign video PSA (see above), Lauper relays that 40 percent of 1.6 million young people who are homeless are members of the LGBTQ community. Coco, True Colors Fund Program Officer adds, “LGBT young people are six times more likely to experience homelessness.”
According to the charity’s website, the True Colors Fund is working to end homelessness among lesbian, gay, bisexual, and transgender youth by creating systemic change using training and education, advocacy, and youth collaboration. Per a press statement, AT&T’s goal is to reach 100,000 views on the campaign video and will also donate $100,000 to the True Color Funds events and programs this year.
Cyndi Lauper is a Grammy and Tony Award-winning musician-singer-songwriter and an avid LGBT rights activist. She will serve as host to this year’s True Colors Fund Home for the Holidays Benefit Concert, which takes place in New York City on Dec. 9. The contest period ends on Nov. 26. The contest winner can take three friends with them to the exciting event and the entire group will meet the “Time After Time” singer.
When Cyndi Lauper released her Grammy-nominated, Billboard Hot 100 No. 1 single “True Colors” back in 1986, she probably never imagined what a tremendous positive impact the song would have over three decades later, at a time when Human Rights and LGBTQ equality would be so fiercely fought for. The song has transcended and holds meaning for multiple generations. Today, it remains a vibrant LGBTQ anthem.
More information on entering the AT&T Live Proud Holiday Sweeps can be found on AT&T's website.
You can also get involved in the fight to end LGBTQ youth homelessness by raising awareness by sharing the campaign video. Click here to see the video on Facebook. You can also watch and share the campaign video via YouTube in the attached video above.
Stay tuned to AXS for Cyndi Lauper news and updates.