Beyoncé has teamed up with fashion label Balmain to sell some of the clothing items that she wore during her ground-breaking performances at the 2018 Coachella Valley Arts and Music Festival in Indio, California. Proceeds from the sales will benefit the United Negro College Fund. According to Vogue, Balmain will launch a three-piece Balmain x Beyoncé collection that goes on sale July 13 at the Balmain flagship store in Paris. The items will be available on July 14 at Balmain.com and Beyonce.com. The collection consists of the Balmain yellow sweatshirt, pink sweatshirt and black T-shirt that have logos inspired by marching-band uniforms at historically black colleges and universities. After her Coachella performances, Beyoncé launched the Homecoming Scholars Program to donate a $25,000 scholarship to each of these four historically black schools: Bethune-Cookman University, Tuskegee University, Wilberforce University and Xavier University.
Balmain creative director Olivier Rousteing told Vogue: “The donation was the main goal of this collaboration. We don’t forget where we come from. This is really, really important … I think there is something really emotional about our collaboration.”
Beyoncé performed at Coachella on April 14 and April 21. Her performances earned her rave reviews, with many reviewers saying that Beyoncé's Coachella performances went beyond entertainment and could be considered one of the year's biggest cultural moments because of how the performances celebrated female empowerment and ethnic pride. The importance of Beyoncé's appearance at Coachella led many people to call the festival "Beychella" this year.
Beyoncé was the first black woman to headline at Coachella, and her performance became the most-watched YouTube livestream performance of all time, according to Fortune, YouTube does a livestream of Coachella's first weekend, and Beyoncé's April 14 performance had 458,000 simultaneous global viewers at its peak. Beyoncé's Coachella appearance also helped grow Coachella's official YouTube viewership from 24.5 million live views in 2017 to 41 million live views in 2018, making Coachella 2018 the most-watched livestream in YouTube history.
Beyoncé's Coachella sets were also memorable for having Beyoncé's reunion with Destiny's Child (featuring members Kelly Rowland and Michelle Williams), as well as guest appearances by Jay-Z (Beyoncé husband), Solange Knowles (Beyoncé's sister) and J Balvin.
Rousteing commented to Vogue: “For me, working with Beyoncé, it’s more than only music. It’s about history, working with a woman that’s going to be part of the history and has made her own revolution, not only in music, not only in fashion. She is an icon to an entire generation and so many more generations can follow the steps of Beyoncé and say, ‘You give us hope, you make us dream.’”
In other Beyoncé news, CNN Travel has reported that the Louvre Museum in Paris is now offering a self-guided tour of the Louvre locations and artwork featured in Beyoncé and Jay-Z's "Apesh*t" video. The self-guided tour is available on Wednesday, Thursday, Saturday and Sunday. As previously reported, the couple (under the stage name The Carters) did a surprise June 16 release of their Everything Is Love album and "Apesh*t" video, which was filmed at the Louvre. Beyoncé and Jay-Z are currently doing their "On the Run II" world tour, which ends Oct. 4 in Seattle.