BLACKPINK's 'Ddu-Du Ddu-Du' breaks YouTube record for most-viewed Korean Music Video in 24 Hours

K-pop girl group BLACKPINK are on the front lines of the Korean pop invasion, and the group recently earned a distinction that puts them ahead of their male K-pop counterparts BTS. The video for BLACKPINK’S single “Ddu-Du Ddu-Du,” from their debut album Square Up, is the most viewed Korean music video within 24 hours of its release, according to Billboard. 

The visual’s 36.2 million views on its release date of June 15 barely edged out BTS’s May video for “Fake Love,” which garnered just under 36 million views. Perhaps even more impressive, the video is second only to Taylor Swift’s video for “Look What You Made Me Do” for the most-viewed video of all time in a 24 hour period. You can check out the video for “Ddu-Du Ddu-Du” above.  

BLACKPINK’S debut album Square Up has also seen record-breaking success. The album debuted at #40 on the Billboard 200 albums chart, which made it the highest ranked album from a female Korean group on the Billboard 200, according to Billboard.