Bruno Mars has held control of the Billboard Radio Songs for two months now with his hit single "That's What I Like." In the latest chart update (June 27), Mars is ruling for an eighth consecutive week on the airplay tally and he and Ed Sheeran are giving their record label, Atlantic Records, something to brag about.
Mars commands the radio chart for an eighth week having 152 million impressions in an all-genre format while remaining at No. 3 on the Billboard Hot 100. Mars now bests his own personal lengths at the top of the airplay chart where two of his hits led for seven weeks each as the lead artist, "Just the Way You Are" in 2010 and "Locked Out of Heaven" in 2013.
Bruno Mars is one of two acts that have given Atlantic Records 20 consecutive weeks at No. 1 on the Radio Songs. Along with his eight weeks, Ed Sheeran's "Shape of You" took hold of the chart for 12 weeks while his smash hit spent 12 non-consecutive weeks at No. 1 on the Hot 100 (it also debuted at No. 1 on the parent songs chart). This is the first time a label has had artists to hang on that long in over 10 years.
In 2005, then-Island Def Jam put up 24 consecutive weeks with two artists as well. Mariah Carey made her spectacular comeback and the single "We Belong Together" cemented her emergence following a very public breakdown. The song was a No. 1 hit for Carey and spent a staggering 16 weeks at the top of the airplay chart. She then followed up with "Shake It Off" which lasted for three weeks as the biggest song on radio. Kanye West continued the label group's streak with "Gold Digger" which led for five consecutive weeks.
Along with Mars and Sheeran, Atlantic Records is the home of powerful recording artists such as Wiz Khalifa, Twenty One Pilots, Aretha Franklin, Coldplay and one of its latest addition, Kelly Clarkson.