BTS encourages fans to 'love yourself' with #BTSLoveMyself selfie campaign

Recently, k-pop group BTS teamed up with UNICEF to launch the “Love Myself” campaign to help bring awareness to a number of social issues including violence and acceptance, especially among children and young people. The campaign coincides with their latest album Love Yourself. 

As part of the campaign, BTS took to Twitter and is encouraging fans and people across the globe to take selfies and post them with the hashtag #BTSLoveMyself. Check out BTS’s original post below along with posts from Love Myself participants.

BTS are fresh on the heels of performing at Dick Clark’s New Year’s Rockin’ Eve alongside some of pop’s biggest names including Camila Cabello, Shawn Mendes and Kelly Clarkson. In November, BTS became the first k-pop group to perform at the American Music Awards, where they also won the Best Social Artist Award. It is their strong social presence that makes campaigns like Love Myself so effective.

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