For the first time, the NBA will be partnering with charities for the 2018 NBA All-Star Game and now, team captains LeBron James and Stephen Curry have announced their charities for the event. The NBA will donate a total of $500,000 to the two organizations, with a $350,000 donation earmarked for the winning team and $150,000 going to the losing squad.
LeBron selected After-School All-Stars Los Angeles while Curry picked Brotherhood Crusade. Both organizations serve the Los Angeles area:The After-School All-Stars Los Angeles helps more than 13,000 students with out-of-school programs, and Curry’s charity helps underprivileged youth in the area.
The 67th All-Star Game will take place on Sunday, Feb. 18 at STAPLES Center in Los Angeles, with All-Star weekend kicking off on Friday, Feb. 16. Ideally, a competitive game will follow a weekend of activities such as NBA Crossover, the NBA All-Star Celebrity Game presented by Ruffles, the Mtn Dew Kickstart Rising Stars Game, and other events.
The NBA’s goal, both with charitable donations and increased pay to the winning team, is designed to ramp up the competitive nature of the league’s top talent showcase. In the past, the game could be best described as a lighthearted scrimmage, with teams scoring upwards of 190 points.
By selecting team captains for the first time, the NBA also wanted to give the players more incentive to compete. The new non-conference format is a change from the traditional East versus West game.
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