"Attention" is the lead single from Puth's upcoming sophomore album. It's his first release since last year's Nine Track Mind album, which features hits like "Marvin Gaye," "One Call Away" and "We Don't Talk Anymore" with Selena Gomez. Charlie aims for a club-friendlier sound on "Attention."
Puth produced "Attention" himself and co-wrote it with Jacob Kasher (Meghan Trainor, Maroon 5, One Direction). The track opens with the pluck of guitar strings as Charlie calls out a lover ruffling his feathers in the wrong way. "You just want attention / You don't want my heart," he sings in falsetto. Synths and funky beats kick in on the chorus. Puth's sexy kiss-off tune calls to attention an edgier side to the guy known for his ballads.
In the music video for "Attention," Puth finds himself caught up with a woman that's doing the most to get him back. All the dysfunction unravels on screen with the woman kissing Charlie one moment then trashing his apartment the next. The rollercoaster clip ends with a neat look at how Puth came up with the idea for his new single.
"Attention" is now available on iTunes and Apple Music. No word yet on when to expect Puth's follow-up to the Nine Track Mind album.