Jennica Mae Photography
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Jennica Mae Photography
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Jennica Mae Photography
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When the news broke that IHEARTCOMIX, the record label and epic party-throwing creative house, was throwing a one-night benefit bash, it seemed too good to be true but, somehow, they pulled it off. Taking place this past Wednesday (Dec. 21), IHEARTCOMIX took over L.A.’s Union Nightclub and brought six rooms of dancefloor raging that went into the wee hours of the night. Going to a club is invariably a questionable decision. It’s not the blazing heat and sweaty bodies packed on top of one another, the only way to hear someone attempting to scream over a blaring background of bass and squelching noises. No, what makes a club night awful is the monotony. They get boring and quickly. Not the case with LA Gives Back. With each of Union’s six rooms housing a different Los Angeles party promoter, the 18+ crowd could walk throughout the club with ease, taking in various sets and sounds, whether that was Emo Nite or the hyper bass theatrics of Jubilee in the Late Night Laggers room. It was like a mini, one-building festival, with a little something for everyone. And beyond being a success on the party front, LA Gives Back was able to raise over $50,000 in support of charities and organizations that are working to combat the city’s spiraling homelessness problem. Mission accomplished. Check out photos above.