Childish Gambino continues ‘Feels Like Summer’ video to announce Adidas partnership

Ever wonder what happens to film or television characters after the camera stops rolling and they continue on with their fictional lives the way anyone else would? No? Well in this case, fans get the chance to see what happens to Childish Gambino’s animated storyline from his recently shared video for “Feels Like Summer” after the action comes to an end.

When we last left our hero, he was enjoying a casual walk through the neighborhood on a hot summer day while passing nearly the entire hip-hop universe like some kind of an animated all-star shoutout to all of Donald Glover’s favorite rap contemporaries. The video for “Feels Like Summer” comes to an end with Gambino heading into his home after a long walk and that seemed to be that. The new promotional video shared on Wednesday however, picks up right where the action left off like some kind of weirdly fun deleted scene that didn’t make it into the final cut. Gambino’s character enters the home, takes a seat after a long, hot walk through the neighborhood and reaches down to pull out his flashy Adidas sneakers, which all sums up to be one big promo clip for his new partnership with the brand.

The video used the same “Feels Like Summer” video animation team of Greg Sharp and Ivan Dixon for the short promo clip, which was also directed by Donald Glover. Adidas Originals also shared a few up-close, product-friendly screenshots from the clip to their own social media outlets while commenting, “A collaboration without boundaries, welcome to the family Childish Gambino” and “That new shoe feeling.”

Adidas is no stranger to working with music artists to help expand their brand. In the past, the popular shoe and athletic apparel brand have worked alongside Noel Gallagher, Snoop Dogg and Kanye West. It looks like Childish Gambino is now the latest influencer to help take their brand to the next level!

Stay tuned for the next chapter in the “Feels Like Summer” storyline where Gambino heads to his fridge to pour some ice water, only to realize that he’s all out of ice cubes!

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That new shoe feeling

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