Forget about Lucio-Oh’s for the moment, and focus on another comestible orbiting the “Overwatch” hemisphere. Coca-Cola signed a deal with Activision Blizzard, the video game company behind “Overwatch” and several other IPs, to become the official non-alcoholic beverage of Overwatch League.
Overwatch League is a major esports league based on Blizzard Entertainment’s hit title, “Overwatch.” There are currently 20 teams participating in the OWL from around the globe. To learn more about the OWL, check out their website here.
Blizzard Entertainment’s deal with Coca-Cola makes it the sponsor for not only the OWL, but of Overwatch Contenders, Open Division, Tespa (North America), the Overwatch World Cup, and even BlizzCon. The marketing potential from such a deal is immense with the widespread reach of a company like Coca-Cola. As Brandon Snow, the chief revenue officer of Activision Blizzard Esports Leagues says, “We’re excited to work closely with Coca-Cola to reach and embrace an even more global and diverse group of fans.”
The news of Blizzard’s deal with Coca-Cola was accompanied by news of sponsorships with other brands as well. Toyota was named the automotive partner of the Overwatch League, and Intel was named the official computer processor of the OWL for a second year running. Returning sponsors also include T-Mobile and HP.
The days are ticking by until the first Stage of Overwatch League 2019 begins. The season officially commences on Feb. 14 at 4 p.m. PST. Matches will take place at the Blizzard Arena. If you are interested in attending in person, be sure to buy your tickets here! If you are unable to attend the matches, be sure to purchase Overwatch League’s All-Access Pass on Twitch here.