Earlier this year, Puerto Rican singer Luis Fonsi and rapper Daddy Yankee gave the world a new reason to take things “slowly.” The song the two collaborated on “Despacito” which translated means “slowly,” quickly gained traction, especially because of a remix with Justin Bieber. Becoming the first Spanish-language single to top the Billboard Hot 100 since “Macarena,” “Despacito” has become an international hit. Now, the reggaeton song of the summer is being credited with improving Puerto Rico’s economy.
In May, Puerto Rico’s governor declared the country bankrupt in hopes of adjusting a $70 billion debt. Now, since the breakout success of “Despacito,” according to Un Nuevo Dia, tourist curiosity about the stars of the video, Fonsi and Daddy Yankee, as well as their origins, has inspired increased foreign tourism to Puerto Rico. The song and its creators are being praised for contributing to a 45 percent increase in recent tourism to Puerto Rico since it hit international radio.
The video for the song contributes to this Puerto Rico love affair with sultry dancing, beautiful shots of the coast and ocean and highlighting the Puerto Rican culture and connection to community roots. This homage to heritage, paired with its sensual lyrics and subject, makes “Despacito” a seductive and alluring experience for the senses. Since its release on Jan. 12, the video has already received over 2 billion views on YouTube.