Music videos can still be fun, right? Rock trio Dreamers have taken a page out of the Foo Fighters' playbook by dressing up and proving that the visual accompaniment to singles doesn’t always have to be so serious. On Friday the group released their own funny new music video for “Sweet Disaster,” the lead single off their 2016 debut album, This Album Does Not Exist.
The video, which can be seen below, sees the band going about their daily routines while working in a late night convenience store before a simple glitch in the slush machine allows all hell to break loose, opening up pandora’s box for what should have been another standard night at the corner deli. You know, because lightsaber duels with beef jerky sticks are more common at your local 7-11 than one might assume.
"The video for ‘Sweet Disaster’ is an homage to the cult classic Clerks with a tripped out dream experience,” the band’s singer/guitarist Nick Wold said about the video's silliness. “We filmed it all night at a corner store in Echo Park, LA. Nelson, Jacob and the lovely Marissa Luck play the store clerks, and I play all the customers. With all the serious stuff going on in the world we wanted to use the video to escape reality, and hopefully laugh for a few minutes. The video is about the inner mind of all dreamers, as they live out their own sweet disasters in everyday life."
Released in the early hours on Friday morning, the new video comes just in time to give the song and the band some extra springtime promotion, as they’re currently trekking around North America on tour opening up for Aussie rockers, The Griswolds. Upcoming shows on the winter tour include stops at The Sinclair just outside of Boston on Sunday, and a gig at New York’s Bowery Ballroom early next week.