Ed Sheeran's Divide came roaring in on the Billboard Top 200 Albums chart in its opening frame landing massive numbers overall. The set is led by single "Shape of You" which has been dominating the Hot 100 songs chart for weeks on end. Now, in a second week, Divide remains the No. 1 album in the United States after a sharp drop but was expected.
Divide in its second week moved an additional 180,000 total units which combines sales, streaming data and track downloads as reflected on the March 21 update. The overall unit number is down 60 percent, a significant drop but as is often the case following a strong opening week. The album dipped to 87,000 in actual sales which is down 73 percent but still a strong number in today's consumption climate. The remaining units come from streams from the album in which every 1,500 count as one unit and also track sales in which every ten equates to one unit.
As reported, Divide opened at No. 1 on the Top 200 Albums chart with 451,000 total units and 322,000 were from sales. 90,000 units derived from streaming having 134.6 million listens through recognized platforms such as Spotify and Apple Music. Sheeran set the bar for 2017 having the highest debut of the year thus far both in sales and units. Over in his native U.K., Sheeran boasts the third largest debut in U.K. history.
Sheeran's latest set is the first artist album since Drake's Views to spend its first two weeks at No. 1 on the chart. It would later go on to spend a total of 13 weeks as the leader of the Top 200.
Ed Sheeran will embark on a tour in support of Divide (tickets can be found here) and on March 20, he announced via social media that he will bring James Blunt on the road as his opening act.