Ed Sheeran's latest album era is proving to be his biggest success yet. Divide was kicked off with lead single "Shape of You" and since then, the album has been consistently producing results. The single became Sheeran's first radio No. 1 while the parent album ruled the Billboard Top 200 Albums chart for two consecutive weeks in a time when No. 1 turnover rates are high thanks to streaming. "Shape" is now spending its 10th week at the top of the Hot 100 songs chart (updated April 4) which combines sales, radio airplay and streaming data.
"Shape of You" declined by 12 percent on the Digital Songs chart where it sold 85,000 copies. Along with the Hot 100, the single leads the sales chart for a 10th week. As noted, "Shape" is Sheeran's first No. 1 on Radio Songs where it is now spending an eighth week as the leader with 173 million impressions in an all-genre format across the U.S. The song is dominating radio as it rises another one percent in activity. Sheeran remains the most streamed song, also at No. 1 on Streaming Songs, with 46.2 million listens through officially recognized platforms such as Spotify and Apple Music.
Sheeran is only the third act to top all three of the formula charts that contribute to the Hot 100. "Shape" has now spent four weeks consecutively dominating those tallies in which sales and streaming is tracked Friday through Thursday while radio airplay is tracked Monday through Sunday.
"Shape" now becomes the 34th song in the history of the chart to lead for 10 or more weeks since it began in 1958. The previous song to have more than 10 weeks at No. 1 was The Chainsmokers' "Closer" featuring Halsey which topped the chart for 13 weeks. Since the Hot 100 began, the chart has had 1,061 No. 1 hit singles. Additionally, when "Shape" began its run on the Hot 100, it became the 27th song to debut at No. 1.