Ed Sheeran says Adele is his biggest competitor in a British GQ interview

Ed Sheeran may have sold 2.8 million copies of his last chart-topping album, x, but he’s got his sights set on something higher.

In an interview with British GQ, the ginger-haired crooner talks about rivalry in the music industry and although he doesn’t try to compete creatively, he does find some healthy competition in shooting for the numbers that Adele puts on the books.

“Adele is the one person who’s sold more records than me in the past ten years. She’s the only person I need to sell more records than. That’s a big f***ing feat because her last album sold 20 million. But if I don’t set her as the benchmark then I’m selling myself short," Sheeran said.

"I’m not in competition [creatively] because we all sit in our own lanes, but once the creative product is out there is a race to the finish line.”

With the forthcoming release of the highly anticipated ÷, due to drop on March 3, he may already have his feet on the starting blocks.