Ah the seventies, a more innocent era of the music industry where artists didn’t have to rely on cheesy music videos for their recorded music to be bought or appreciated. Now thirty years into the music video era, we’re left with a pre-80s generation worth of timeless classic songs with no visual accompaniment. Thankfully, Sir Elton John will be changing that soon, at least with some of his own biggest pre-music video era hits.
Announced on Monday, in celebration of Elton John and his longtime creative partner Bernie Taupin’s fifty years of songwriting together, the two are giving aspiring filmmakers a chance to create the official music videos for three of their biggest hits from the long forgotten era, including "Bennie and the Jets," "Rocket Man" and "Tiny Dancer."
Titled, “Elton John: The Cut,” the contest will focus on three unique genres of filmmaking to fit each of the musical themes and lyrical background of the songs. “Rocket Man” will feature animation with its science-fiction background, “Tiny Dancer” will feature live-action to focus on the song’s story of free-spirited dancers, and “Bennie and the Jets” will feature choreography to highlight the glitz and glamour of the seventies music scene.
In addition to three winning filmmakers receiving support from YouTube and Pulse Films (the production team behind Beyoncé’s Lemonade) to help their ideas come to life on screen as the official music video for the song, the three winners selected by John and Taupin will also be going home with $10,000 to help fund any other future project they may want to pursue.
Submissions will be open starting on January 9, 2017 and runs for two weeks, ending on Friday January 23. Each video is required to be submitted as a video treatment.
For more info on the contest, fans and filmmakers can click here, and hear what Sir Elton and Bernie have to say about the contest in the video below.