The Philadelphia venue formerly known as Electric Factory is getting a new name—and fans will get a chance to rename the venue in a contest in which the winner will get two free tickets to every show at the venue through 2020. The venue is temporarily named North Seventh in reference to its street address at 321 N. Seventh Street. The contest, which closes Sept. 30, is open to people ages 18 and older who live in Pennsylvania, New Jersey and Delaware, according to Penn Live.
The name change is a result of the venue being sold by partners Larry Magid and Adam Spivak to new owner AEG Presents, the parent company of AXS. AEG Presents subsidiary The Bowery Presents will operate the venue and handle promotions. All tickets for shows purchased before the venue's new ownership will be honored. Penn Live reports that the venue will not undergo any extensive changes to the building. Tickets are available here for upcoming shows, which include the return of Dark Star Orchestra for the band's regular series of late-December shows at the venue.
The venue formerly known as Electric Factory was originally a converted warehouse located on the corner of 22nd and Arch Streets and was open from 1968 to 1973. The venue re-opened in 1995 at its current location as a theater that can hold up to 3,000 people.
Former Electric Factory owner Magid said in a statement to Billboard: "What a ride it's been. We would like to thank the hundreds of thousands of fans who have attended the over 2,500 shows at Electric Factory from its original location at 22nd and Arch from 1968-1973 to its rebirth in 1995 at 7th and Willow. A special thanks to all the employees, old and new, that have worked at the Factory over the years and to the great acts who have graced our stage, it’s been our privilege to work with you.”
Several influential music artists have performed at Electric Factory over the years, such as Jimi Hendrix, Janis Joplin, Bruce Springsteen, Prince, Bob Dylan, Rod Stewart, B.B. King, the Grateful Dead, Neil Young, Adele, Radiohead, Lady Gaga and David Bowie.
The Bowery Presents also owns the Philadelphia venues Union Transfer, Boot and Saddle, The Mann and Underground Arts.