With 23 Invicta Fighting Championships events in the books, company co-founder and former Strikeforce exec Shannon Knapp has learned some important lessons on what works and what doesn't. To say that it has been a roller-coaster ride since Invicta FC 1 would be a major understatement.
The promotion has taken some serious missteps since its humble beginnings in 2012, but Knapp kept fighting and made key adjustments along the way -- ultimately saving her business with savvy decision-making. What did she do to build momentum back after a rocky start? Switching from the pricey, ridiculously over-sized Memorial Hall to the much more cozy and affordable Scottish Rite was obviously a power move, as was the decision to align with UFC Fight Pass.
Back in Invicta's early days, the promotion tried to run online pay-per-view streams. Almost every time they tried, disaster struck -- with Ustream's payment system getting screwed up -- and Knapp ended up giving the show away for free. The boss lady quickly realized the online pay-per-view model wasn't going to work, so she worked hard to line up a deal to air on "Fight Pass." That move shored up her company's future.
Bringing Julie Kedzie and Kaitlin Young on board as a matchmaking team was another smart decision. But like any business, there's always room for more growth and adjustments. Here's a look at five bold strategies that could instantly increase Invicta FC's ratings and attendance for 2017 and beyond.