Former Vice Preside Joe Biden will speak at the SXSW conference and festival this coming Sunday. 

Former Vice Preside Joe Biden will speak at the SXSW conference and festival this coming Sunday. 

SXSW

The music portion of the SXSW conference and festival doesn’t officially start until Monday, March 13. The thousands of bands, industry executives and fans all flocking to Austin, TX this week and next will be able to start their week off on an exciting, non-musical note. The festival announced on Monday morning that former Vice President Joe Biden will be speaking at the event’s hub inside the Austin Convention Center this coming Sunday, March 12.

Music fans all know that like his former Commander-In-Chief, the former Veep also had quite the love for music. During his trip to SXSW, however, he’ll be there focusing on a different subject; outlining his plans for a Biden cancer initiative and raising awareness on how he plans to continue working to beat the disease that sadly took the life of his son back in 2015.

Both Barack and Michelle Obama each made the trip down to Austin to speak at SXSW in 2016. Although they spoke during different portions of the conference and festival, their presence made it clear that the annual event has become more than just about discovering the next big artist.

SXSW’s Chief Programming Officer commented on Biden’s upcoming speaking engagement with the announcement on Monday morning, commenting that the former Vice President’s “commitment and leadership is crucial at a time when the smartest minds from the worlds of technology and healthcare are working together to create groundbreaking new solutions in the battle to end cancer.”

Biden’s talk will take place a 3:30 p.m., and will be open to all SXSW registrants. A video of his talk will also be available to watch following this event on the official SXSW website.