Imagine Dragons is teaming with AT&T to honor LGBTQ youth for the second annual LOVELOUD Festival which takes place on July 28 at Rice-Eccles Stadium in Salt Lake City, Utah. LOVELOUD was founded by Imagine Dragons front man Dan Reynolds and the star-studded performance lineup features the Grammy-winning Las Vegas native rock band, along with Zedd, Mike Shinoda, Imagine Dragons tour guest Grace VanderWaal, Vagabon and more. Proceeds from ticket sales will reportedly benefit local and national LGBTQ charities including Encircle, The Trevor Project, Tegan and Sara Foundation and more.
AT&T’s partnership with LOVELOUD is one of several initiatives the telecommunications company is undertaking in support of Pride Month, including making a record-setting $1 million donation and forming a multi-year partnership with The Trevor Project. As part of AT&T’s “Turn Up the Love” campaign, an exclusive premiere of “Alone in the Game,” a feature-length documentary premiering at the end of June, will follow a group of athletes and sports figures hailing from American sports organizations including the NFL, NBA, MLS, and NCAA and more reportedly “to explore the ongoing struggles LGBTQ athletes are facing at the professional, collegiate and Olympic levels.”
Per a June 1 press statement, “Alone In The Game” will premiere on June 28 at 8 p.m. ET/PT exclusively on AT&T AUDIENCE Network - DIRECTV ch. 239 and AT&T U-verse ch. 1114 and via streaming services on DIRECTV NOW, DIRECTV, and AT&T U-verse apps.
The LOVELOUD Festival 2018 supports the LOVELOUD Foundation’s ongoing mission to “Ignite the vital conversation about what it means to unconditionally love, understand, accept and support our LGBTQ+ friends and family.” Per Trevor Project statistics, suicide is the second leading cause of death for youth aged 10 -24 and LGBTQ youth are almost five times as likely to have attempted suicide compared to their heterosexual peers.
Imagine Dragons, LOVELOUD and AT&T are raising awareness and funds to support LGBTQ youth and members of the LGBTQ community during Pride Month and beyond. Dan Reynolds recently released a trailer for his powerful “Believer” documentary, which examines the treatment of LGBTQ people within the Mormon faith. AT&T and Imagine Dragons remain steadfast supporters and committed champions for LGBTQ rights and causes, with the former organization reportedly being one of the first American companies to prohibit employee discrimination based on sexual orientation (as far back as 1975).
The Las Vegas native rock band recently performed their hit single “Whatever It Takes” at Game 2 of the 2018 Stanley Cup Finals at T-Mobile Arena. Imagine Dragons is currently touring to support their Grammy-nominated album, Evolve, on the Evolve World Tour, with special guest Grace VanderWaal. U.S. summer tour dates include a stop at Red Rocks Amphitheatre in Morrison, Colorado on July 16. (Click here to purchase tickets from AXS). Click here to learn more about ways to support The Trevor Project.