Imagine Dragons have released a new single called "Believer" and the single is getting a huge launch by being featured in Nintendo's upcoming advertisement during this Sunday's Super Bowl LI. If you don't wait to wait until the big game, you can watch the extended cut version of the ad now by using the media player included with this article.
"Believer" is Imagine Dragons' first new music of 2017 but it continues their recent streak of either creating music for or allowing their music to be used in promotion of other people's projects. Last fall the band released "Levitate" as the lead single from the Jennifer Lawrence and Chris Pratt film "Passengers," and last summer they were part of the smash hit single "Sucker for Pain" from the DC Comics movie "Suicide Squad." That song helped Suicide Squad: The Album become the first soundtrack record to be certified Platinum by the Recording Industry Association of America in 2016.
The band's songs have also been featured in "The Hunger Games: Catching Fire" ("Who We Are"), the movies "Iron Man 3" ("Ready Aim Fire") and "Me Before You" ("Not Today"), and promotional videos for the League of Legends World Championship ("Warrior"). If you've gone to a blockbuster film or a major event in the past few years chances are you've heard Imagine Dragons.
What else does the band have in store this year? It's not entirely clear. Frontman Dan Reynolds told Billboard that the band would be taking a hiatus in the last part of 2016 to regroup, and indeed they did save the aforementioned tie-in singles and their concert film "Imagine Dragons In Concert: Smoke + Mirrors." Their last album, with the same name as the film, was released on Feb. 17, 2015 so they're coming up on almost two years between records - usually about the time most acts consider putting out a new EP. Fans will have to wait and see if Imagine Dragons follow suit, but until then at least they have a new single and a Super Bowl ad to look forward to.
Imagine Dragons are not currently scheduled to tour in the United States this year, though they do have a set of international live performances ahead, with tickets available on their website:
June 29 - Werchter, Belgium - Festivalpark
July 3 - Verona, Italy - Arena di Verona
July 4 - Lucca, Italy - Piazza Napoleone
"Believer" is now available for download on iTunes. The Nintendo Switch ad featuring the song will air during Super Bowl LI, which will be nationally televised this Sunday, Feb. 5 on FOX.
For more on Imagine Dragons, visit their band page at AXS.