Rising Americana artist Joseph Eid has recently released an EP entitled Watch it Fall and today AXS is happy to present the exclusive world premiere of the video for the EP’s title cut. “Watch it Fall” is not only a catchy song, it is also easy to relate to as it reflects on a universal situation; a time when life throws you a curveball. Eid explains below.
AXS: “Watch it Fall” carries a lot of emotion and seems very personal to you. What was your inspiration?
Joseph Eid: I wrote this song at a low point when I was questioning the choices and sacrifices I was making to continue the vigorous quest of chasing my dreams and living as an artist. I was having a hard time making ends meet and wondered if it was all worth it. Life is about perception, so to be clear, I love where I live but it was definitely a very interesting place at the time, I observed things around me as hopeless and dark because I was going through a rough period. I thought that the idea of using vivid characters and their stories in this setting would be an entertaining and effective way to communicate the emotions of sadness, disappointment and despair; the observation of a century old building deteriorating along with the dreams, values, relationships, and lives of its inhabitants. My ceiling was literally falling and caving in on me while writing the song. It’s been fixed since.
AXS: There's a good dose of optimism in the song even though you were miserable at the time. How did you pull that off?
JE: While the lyrics paint a sad picture, the melody and production is warm and comforting; uplifting, yet melancholy. The strumming and finger-picking of guitars feel bright and give a nice pulse. The pedal steel, played so tastefully by Vern Monnett, adds a melancholy and emotional element. I liked creating that contrast. While the song lyrics can have a sinking effect, the music has an upbeat and uplifting effect. The vocals tell an authentic story from the point of view of someone living in the building for six years. He never intended to stay, but he's "still here…" And the "still here" can also refer to his station in life, and the feeling of being stuck. The building is a metaphor for his life. So the song has both elements of dark and light.
AXS: So besides giving fans a fun song, what message were you trying to impart to them?
JE: When we look back on our lives, our hard times eventually become our home and a place of strength. They are sown into the tapestry of our skin, our experience. They become a part of our identity, and what we survive and come out of, we can look back on fondly. My niece Sophie was seven-years-old when she heard me play this song for the first time and I think her description was deeply insightful, honest and on point. She told her mom "the ‘neighbor’s song’ makes me feel happy and sad at the same time."
AXS: How did you get that to translate to the video?
JE: Patrick McPherson of interiorstate.com filmed and directed my video. I held out for someone who could really capture the essence of the song. He really got it. He shows different characters while also capturing the building as a character itself; its hallways, garden, corners, windows and walls. He shows the passage of time; days, months and years. The silver lining is that from the trials and tests of life, from the harder times emerges art; a new song. Music. And in the end, for an artist, yes it’s all worth it if a song rises from it and something is created. The artist may not be living in an ideal place with ideal circumstances but the art and music and song that comes out of the experience is worth it. It’s what happens in the video. The visuals are like a narration of a story with the artists telling it. It was wonderful to collaborate with Patrick and his team. He recently created the video for Vanessa Carlton’s new song and also just worked capturing behind-the-scenes moments for the latest Muse video.
Follow Joseph Eid here.