12-time Grammy-winner Jack White took on a new promotional method for his Nov. 19 gig in Chicago. This time around, according to Billboard, White promoted the Chicago performance—which featured The Nude Party as openers—with a poster based on the game Cards Against Humanity. The event poster was also showcased on the Instagram account @officialjackwhitelive.
The flyer marked a collaborative effort between Cards Against Humanity and Matthew Jacobson of Magic Paper. In addition, the event poster is currently available for purchase. As indicated by the Instagram posting, the poster is double-sided, 18x24 and was silkscreened by Baker Prints. The event poster also comes with six Jack White-themed Cards Against Humanity white cards, along with a “duplicate regulation-sized black card.” The main black card reads as, “When Jack White performed at the Aragon Ballroom in Chicago on Nov. 19, 2018, he surprised his fans with ____.” The answers (featured on the white cards) include statements such as, "A quiet, poignant acoustic guitar ballad," "Jack White's collection of taxidermied animal heads" and "Jack White's testosterone-fueled dementia," among various others, according to Billboard. The main Cards Against Humanity white card featured on Instagram stated the answer of, “A bizarre partnership with Cards Against Humanity.”
A limited edition of 450 posters were sold at the Chicago performance. For the ones that are currently on-sale, however, the Cards Against Humanity smaller cards are not attached to the posters. Therefore, fans can have everything safely shipped in a tube, and instructions will be included on how they can attach the Cards Against Humanity cards to the poster. Currently, the Jack White Cards Against Humanity poster and game cards are on-sale for $100.
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The poster for tonight’s #jackwhite show in #chicago is by @matthewjacobsonsmagicpaper and @cardsagainsthumanity. It is a double-sided 18x24 CAH black card printed by @bakerprints The poster comes with six Jack White themed CAH white cards attached to it, plus a duplicate regulation-sized black card. With @thenudeparty