Country music superstars Jason Aldean and Kelsea Ballerini will headline the AT&T Block Party on Friday, March 30 as part of the 2018 NCAA March Madness Music Festival being held in San Antonio this weekend, per a press statement. The AT&T Block Party takes place on the first night of this year’s annual three-night music festival from 4 p.m. CT-10 p.m. CT at Hemisfair. Entry to the event, which honors the 2018 NCAA Final Four celebration, is free and open to the public on a first-come basis.
Aldean and Ballerini will perform at the AT&T Block Party ahead of returning March Madness Music Fest acts Imagine Dragons and Maroon 5, who are slated to hit the stage on March 31 and April 1, respectively. Fans who can’t attend the Block Party in person can watch the spectacular performances via livestream at att.com/blockparty.
The pair of country artists are also slated to perform at the 2018 Academy of Country Music Awards (ACM Awards) on April 15 at the MGM Grand Garden Arena in Las Vegas (click here to purchase tickets). Aldean is notably nominated for Entertainer of the Year (which he won for the past two years) and Male Vocalist of the Year while Ballerini is nominated for Female Vocalist of the Year and Video of the Year for “Legends.” Aldean announced plans for his highly-anticipated new album, Rearview Town, earlier this year. The record marks his eighth studio album and is slated for release on April 13. He also released singles from the album, which includes a multi-episode video series for "You Make It Easy."
AXS interviewed Kelsea Ballerini about her chart-topping sophomore album, Unapologetically. You can watch her candid discussion of the songwriting process and more in the video embedded above.
DIRECTV NOW is also offering more exciting “live action adventure” March 30-April 2 by hosting two March Madness-themed escape room pods, along with special NCAA appearances, autograph signings and more.
Escape room pods will be located at the Henry B. Gonzalez Convention Center as follows:
March 30 – 11 a.m. – 7 p.m.
March 31 – 10 a.m. – 7 p.m.
April 1 – 11 a.m. – 6 p.m.
April 2 – 11 a.m. 6 p.m.
AT&T is an official NCAA Corporate Champion and fans can stay connected during March Madness by downloading the Final Four App presented by AT&T, tuning into the broadcast on DIRECTV and DIRECTV NOW, and streaming every NCAA March Madness game from March 13-April 2 on TBS, TNT, truTV and your local CBS station. Visit DIRECTV NOW online for information on a free trial.
Stay tuned to AXS for Jason Aldean and Kelsea Ballerini news and updates.