John Mayer is certainly someone who understands the benefits of going from digital to analog. The famous guitarist and honorary Grateful Dead family member has been noted for his use of Twitter over the years, but has also shared his passion for a more typewriter-based aesthetic when it comes to fonts and written design. So it should come as no surprise that the 40-year-old singer-songwriter has announced a new project he’ll be working on this year which involves corresponding with his fans by means of typewriter-produced letters.
“2018: a return to naturalism. Let’s correspond. Real paper. Real ink. Real names,” Mayer said in a post that was shared to his social media outlets on Wednesday evening. According to the post, Mayer encourages anyone who wants to write to him to do so by finding a typewriter, sending him a “properly formatted” one-page letter, and mailing it to a designated Beverly Hills PO Box. He assured fans and friends that he’ll reply to a select few of the letters he receives each morning, meaning that some lucky assistant or intern will now get the chance to screen through presumably thousands of letters per day.
This is actually a great communal initiative by Mayer, who is forcing the well-forgotten craft of writing via typewriter onto a generation that desperately needs to unplug and take a step back from the digitally-obsessed pit that makes up today's world. He also makes a move to follow in the footsteps of his Grateful Dead predecessors with this project. The famous jam band were one of the first to really embrace an open fan club community when they printed “DEAD FREAKS UNITE: Who are you? Where are you? How are you? Send us your name and address and we'll keep you informed” on the back of their 1971 Grateful Dead LP.
Mayer celebrated a big year in 2017, releasing his seventh studio album in The Search For Everything, and also finding time to reunite with Dead & Company for another summer tour. The summer run was cut short due to Mayer requiring emergency surgery to remove his appendix in early December. He returned to the stage a few weeks later to perform alongside Dave Chappelle for their co-headlining New Year’s Eve show at The Forum in Los Angeles.
2018: a return to naturalism. Let’s correspond. Real paper. Real ink. Real names. Here’s the plan: get yourself a typewriter (@californiatypewriter and Etsy have some great ones) and send me a one page, properly formatted letter (formal or informal) and I will reply to a few every morning. Include return envelope/postage if you’re overseas. PO Box 3784 Beverly Hills, CA 90212 United States. 📫