Justin Timberlake is bringing 'Outside In' with new augmented reality experience
Justin Timberlake / YouTube

Justin Timberlake has started a partnership with American Express and the two of them will start a new venture known as "Outside In." This is in connection with Timberlake's new album  Man of the Woods and the subsequent tour. The good news is that anyone can take part, even if they are unable to make it to one of his tour stops.

"Outside In" is part of the American Express Music App. When fans log on, they get to learn a lot more about the stories behind the songs on the new Man of the Woods album. Not only that, but Justin Timberlake himself stars in the app's videos as the guide through his own life stories.

There is also reality imagery around Timberlake, so fans can see visuals of what the singer is telling them about his new songs. When fans finish listening to Timberlake, the song "Breeze Off the Pond" starts playing and the video changes to a real setting in Montana where fans can explore the location and its iconic scenery.

American Express says this is the logical next step after they already offered their cardholders a first-listen to the Man of the Woods album. The concept will allow fans to walk through the concept of Timberlake's new album. Man of the World went on sale in February and hit No. 1 on the Billboard charts.