Thanks to massive hits last year like "Despacito" and "Mi Gente," the world is taking notice of Latin artists again, specifically those part of the reggaeton music resurgence. Rappers Nicki Minaj and Travis Scott jumped on a remix of rising Puerto Rican star Bad Bunny's "Krippy Kush" song while former One Direction singer Liam Payne recently shot a music video with Colombian rapper J Balvin. The guys are at the forefront of the movement, but Karol G is there with them holding it down for the women. Doubling as a formidable rapper and singer, she is definitely the reggaetonera to watch for next.
Karol G hails from Medellin, Colombia, the hometown of new generation reggaeton acts Maluma and J Balvin. In terms of women in the genre, she follows in the footsteps of original first wave veteran Ivy Queen and longtime player Natti Natasha. Karol G's collaborations with other OG acts like Nicky Jam and De La Ghetto over the past decade lead to the release of her debut album, Unstoppable, last October. On the 13-track set, she flexes like the guys on topics of love, sex and heartbreak atop tropical reggaeton sounds and hard-hitting trap music beats. Most importantly, she wields her womanhood with authority throughout with #GirlPower emblazoned on the back of the Unstoppable CD case.
On songs like "Ahora Me Llama" (English: "Now He's Calling Me") with Bad Bunny, Karol G celebrates the single life and on the Ozuna-assisted "Hello" and "La Dama" (English: "The Lady"), the 27-year-old lets the world know she's that chick. Her album also has some tender moments like the beautiful ballad "Lo Sabe Dios" (English: "Only God Knows") where Karol G laments a breakup that's left her broken and with "A Ella" ("To Her"), she warns her ex's next lady of the dangers that lie ahead with him in a heartbreaking tale. On Feb. 7, Karol G received her first Billboard Latin Music Award nomination for the big sales and impact of Unstoppable. She is the only newbie up for Top Latin Albums Artist of the Year, Female against legends like Alejandra Guzman, Gloria Trevi and Shakira.
Like the reggaetoneros, Karol G is becoming a crossover artist-in-demand herself. Migos' Quavo featured on a remix of "Ahora" last year and she kicked off 2018 with the Major Lazer collaboration "En La Cara," a Spanish version of the global hit "Sua Cara." Earlier this month, Karol G and Mau & Ricky released a remix of their song "Mi Mala" (English: "My Bad Girl") with Ms. G serving as the ringleader of a "Lady Marmalade"-like group of today's hottest Latina acts. With Becky G, Leslie Grace and Lali in the mix, the ladies expressed their preference for some no-strings-attached kind of loving while packing on the girl power.
As reggaeton music expands into Latin trap territory, Karol G is giving women a voice and writing in their perspective on both male-dominated fronts. Now that she's really getting going, the reggaetonera is living up to her album name as an unstoppable force and holding her own alongside the men. Next month, Karol G is kicking off a club tour in Glendale, Calif. on March 9 in support of Unstoppable.