Keith Urban to open the weekend of free music at NCAA tournament
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Country superstar Keith Urban will get the party rolling at the AT&T Block Party for the NCAA Men’s Basketball Tournament at the Phoenix Convention Center in Phoenix, Arizona on March 31, 2017. Urban will play on the first night of the three-day March Madness Music Festival, which will include performances by Aerosmith, The Chainsmokers, Grouplove, Macklemore & Ryan Lewis, Blink 182, Leon Bridges, Nathaniel Rateliff & the Night Sweats and Capital Cities.

AT&T Block Party

AT&T Block Party will present Keith Urban on March 31, 2017. Urban started 2017 with a bang with his historic outdoor concert in Nashville which drew nearly 100,000 people. He is the top nominee for the Academy of Country Music Awards (ACM), with seven nominations, including Entertainer of the Year, Album of the Year, Male Vocalist of the Year and more.

Urban’s single “Blue Ain’t Your Color,” his 22nd No. 1 song, received two Grammy nomination. His Ripcord album was nominated for a Grammy and is his fifth consecutive platinum or multi-platinum album. In addition to “Blue Ain’t Your Color,” his No. 1 hits from Ripcord include “Wasted Time,” “John Cougar, John Deere, John 3:16,” and “Break on Me.”

The AT&T Block Party doors will open at 4 p.m. Keith Urban will perform at 8:30 p.m.

Coca-Cola Music

Coca-Cola Music is on second day of the March Madness Music Festival on April 1. Coca-Cola Music will present the hot artist/producer duo The Chainsmokers, whose accolades include three Grammy nominations, four American Music Awards, two Billboard Music Awards, two MTV Video Music Awards and two Teen Choice Awards. During their breakout year of 2016, the duo had three multiplatinum singles, including “Closer,” “Don’t Let Me Down” and “Roses.” Cola Music will also present the L.A. based band Grouplove, soul musician Leon Bridges, and L.A. duo of composers Capital Cities.

Coca-Cola Music doors will open at 2 p.m. The schedule for the day is as follows: Capital Cities at 3:45 p.m., Leon Bridges at 5:15 p.m., Grouplove at 7 p.m., and The Chainsmokers at 9 p.m.

Capital One JamFest

Capital One JamFest will be on April 2, the third and final day of March Madness Music Festival.  Legendary Rock & Roll Band Aerosmith will bring their award-winning music to the stage. Over their 45-year career, Aerosmith has been inducted into the Rock & Roll Hall of Fame and received four Grammys, eight American Music Awards, and Billboard Awards. Capital One Jamfest will also present Macklemore & Ryan Lewis.

Capital One JamFest doors open at 3 p.m. The schedule of music is as follows: Nathaniel Rateliff & The Night Sweats at 3:45 p.m., Blink 182 at 5 p.m., Macklemore & Ryan Lewis at 6:30 p.m., and Aerosmith at 8:30 p.m.

The March Madness Music Festival will be held at Margaret T. Hance Park, in downtown Phoenix, just north of Phoenix Convention Center. Entry to the park will be free, on a first come – first served basis.