The long-awaited video for Kendrick Lamar’s DAMN. standout “LOYALTY” featuring Rihanna is finally here, and it was certainly worth the wait. As Esquire pointed out, the two superstars have individually created some of the best visuals of the decade and the video for “LOYALTY” is the perfect synergy of both Kendrick and Rihanna’s penchant for cinematic excellence.
Like most of their videos, “LOYALTY” plays more like a short film than a run of the mill promotional video. The work is split up into short vignettes--all with stunning visuals--that see K Dot and RiRi as a couple whose trust and of course loyalty are put on trial. It truly captures the essence of the phrase “ride or die.” You can check out the video for “LOYALTY” above.
Kendrick Lamar is touring this summer in support of DAMN. along with Travis Scott and D.R.A.M. Click here to browse AXS for tickets to select Kendrick Lamar dates.