Khalid is continuing his busy spring by starring in a new marketing campaign. The "Talk" rapper is partnering with Coachella sponsor BMW to promote their BMW i brand on the "Road to Coachella." Fans can get tickets to see Khalid live at Coachella, along with the rest of this year's superstar lineup, here at AXS.
According to a press release from BMW Group, Khalid is working to promote both BMW i and his upcoming album Free Spirit with a fleet of custom-designed cars, one of which you can see in the photo above. The artwork on these BMW i8 and BMW i3 models is inspired by the new music on Free Spirit. The cars will travel along with Khalid to Coachella, with "hand-selected influencers and VIPs" getting to drive them and documenting the trip using the hashtag #RoadtoCoachella on social media.
There will also be a Road to Coachella event at BMW of Palm Springs between April 11-14. Khalid will appear there for meet and great opportunities with fans, who will also be able to see the cars, purchase Free Spirit related merchandise, and check out various food trucks. Khalid and BMW-inspired bandanas will also be handed out via a giant claw machine, adding a fun gimmick to the event, too.
This is just the latest in a number of projects that Khalid has in the works as he prepares to release his sophomore record. He released the music video for "Talk" two weeks ago and already has more than 15 million views on YouTube. He also announced a new short film, also called "Free Spirit," which ties into the album and will allow fans to hear his new songs days before the record release. Between those two ventures, the Road to Coachella campaign, and his actual live performances at Coachella and other events, his record is getting plenty of promotion in a number of unique ways.
In addition to Coachella, Khalid is performing at Hangout Music Fest in Gulf Shores, Alabama on May 17; tickets for that festival are on sale now through the AXS event page. Ticket prices and more information are available on the event page.
For more on Khalid, including tickets to his upcoming concerts, visit his artist page at AXS.