LOS ANGELES, CA - June 20: KYLE performs "iSpy" for a packed house during the boohooMAN launch party in Hollywood on Tuesday night. 

LOS ANGELES, CA - June 20: KYLE performs "iSpy" for a packed house during the boohooMAN launch party in Hollywood on Tuesday night. 

Photo courtesy of boohooMAN

The fabulous fashion-forward innovators behind boohooMAN have partnered up with Tyga, as the rap star has become the new face of the online retailer. In celebration of their brand-new collection, the clothing giant hosted a launch party in Los Angeles on June 20, with an exciting lineup of performances.

Guests packed into the Hollywood entertainment and arts venue, At The P, bringing in attendees such as recording artist Christina Milian, model Shaun Ross and social media star Stassie Karanikolaou. Highlights of the event featured social media activations like the Time Stoppers 360 experience (inviting party-goers to strike a pose on a Ducati), a fun photo booth, and some specialty drinks to go with the In-N-Out Burger that was readily available to guests.

The night’s music acts included sets by DJ Casanova, as well as special performances by Eric Bellinger and KYLE. Grammy-winner Eric Bellinger took the stage and got everyone going with songs such as, “I Don't Want Her” and rapper KYLE hyped up the crowd his megahit, “iSpy” (feat. Lil Yachty).

KYLE has proven to be the breakout artist of the year. His collaboration on “iSpy” with Lil Yachty has garnered over 73 million hits on YouTube and recently earned him the title of top 10 hit maker.

The launch party for boohooMAN’s bold new campaign, featuring the likes of Tyga, presented the perfect opportunity to blend fashion and music together. The setting highlighted the best of both worlds and did a brilliant job at showcasing how the two can directly influence each other.

For more on Tyga and his collaboration with the UK-based brand, you can head to their website.

To see KYLE and Lil Yachty live, you can get your tickets here on AXS.