Lady Gaga, Pharrell Williams and Ellen DeGeneres helped Revlon launch a new campaign, The Love Project, during last night’s live Academy Awards broadcast. Near the end of the thirty-second commercial, Pharrell asks an important question: “What’s your love in three words?” The hashtag #lovein3words is displayed next, followed by Revlon’s prompt to “Help grow love in the world at theloveproject2017.com.” Gaga's Top 10 hit "Million Reasons" provides a compelling musical backdrop for the ad.
Per the website, over 1.6 million expressions of love have been tracked within the first 24 hours of The Love Project launch. Floating hearts populate the screen with the note that reads “One heart represents 10,000 instances of a like, view, comment or share between 2/23/2017 and 2/24/2017.” That kind of positive response is amazing.
“The Love Project is the beginning of a social movement which aims to inspire more love, acceptance and caring in the world,” Carlos Barreto, Revlon Senior Vice President Marketing, said in a statement reported by People. “At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.”
The outpouring of response to the show us your #lovein3words prompt is uplifting and inspiring. For instance, @SaraBrunner tweeted “#LoveisInclusive #Lovein3Words.” @TammymTate tweeted “Love is Living For Others #lovein3words" and the tweets keep rolling in.
Gaga, Pharrell and Ellen are teaming with Revlon to help spread love and hopefully raise funds for four important charities: The Born This Way Foundation, Women’s Heart Alliance, From One Hand to AnOTHER and The Trevor Project.
Lady Gaga’s Born This Way Foundation’s mission is to empower youth and inspire bravery and promotes self-acceptance, love, equality, and tolerance for all human beings. Barbra Streisand co-founded the Women’s Heart Alliance, which strives to raise awareness and funds to help prevent heart-related illness and fatalities in women.
Pharrell Williams is dedicated to empowering children via education and founded From One Hand to AnOTHER in 2008. FOHTA's aim is to "change the world one kid at a time by providing them the tools and resources to meet their unique potential.” Finally, The Trevor Project provides crisis intervention and suicide prevention services for LGBTQ youth.
All three of these superstars have made a point of paying their profound success forward in a variety of ways. Ellen was notably bestowed with the nation’s highest civilian award last year, the Presidential Medal of Freedom, for her extensive contribution to world peace and culture. She’s given to schools, needy families, sick kids, people laden with debt and also used her voice and celebrity platform to fight for equality.
Now, The Love Project is starting a potentially life-changing worldwide conversation about love. Love is something we all need. #lovein3words: Love fosters acceptance. Love promotes kindness. Love gives compassion. Love unites people and love heals hearts.
What is your love in three words? To upload your expression of love or find out more about donating to The Love Project 2017’s charity partners, visit the website.
Love is Living for Others. #lovein3words— Tamz (@TammymTate) February 27, 2017