Last night at Super Bowl LI (Feb. 5), Lady Gaga took the stage after jumping from the top of the stadium for her Pepsi halftime performance. She refrained from making any direct political statements and just did what she does best--goes hard on performing. She included her biggest hits including the No. 1 songs "Poker Face," "Just Dance" and "Born This Way." She also included other top 10 tracks such as "Bad Romance" and "Telephone" along with her current single "Million Reasons." As it can be expected, Lady Gaga's sales are soaring. The tracking week will conclude on Feb. 9.
On Super Bowl Sunday alone, Gaga's music overall was up over 1,000 percent which includes both songs and albums in digital format. She moved 150,000 albums and songs on the day of the event as compared to 15,000 just the day before. In one day, Lady Gaga sold more units than she did in the previous week entirely having 30,000 albums and songs sold with 26,000 being digital.
"Bad Romance" shot up 1,500 percent with 13,000 copies sold on Super Bowl Sunday. "Born This Way" was up 2,200 percent with 12,000 sold while "Million Reasons" took the lead. The latest single from the No. 1 album Joanne sold 45,000 copies during the day and is her best sales frame for the single since it's been released. With several days to go before the tracking week ends, that number is likely to shoot up and could line the song up for a top 10 ranking on the Billboard Hot 100 songs chart. As far as albums go, Joanne was up 1,100 percent in the day with 12,000 copies moved while The Fame Monster sold 6,000. Again, those numbers are likely to surge.
At the time of publication, Lady Gaga has five songs in the top 10 on the U.S. iTunes songs chart with the chart updating hourly. "Million Reasons" sits comfortably at No. 1, "Born This Way" reaches No. 4, "Poker Face" rises to No. 6 while "Bad Romance" and "Just Dance" are at No. 7 and No. 9 respectively.Over on the iTunes albums chart, the deluxe edition of Joanne is at No. 1 with the standard edition being down just two spots at No. 3. The Fame Monster deluxe edition has two slots at No. 5 and No. 6 and Born This Way re-enters at No. 9.
As always, AXS will continue updates on sales and charts as they happen.