Listen: Aaron Lee Tasjan shares honest new single, ‘If Not Now When,’ announces album, ‘Karma For Cheap’
New West Records/YouTube

Guitarist and Americana rock singer Aaron Lee Tasjan has returned with a brand new single titled “If Not Now When,” which also happens to be the lead track from his forthcoming studio album, Karma For Cheap. The new song was shared on Wednesday, and features the Nashville rocker addressing an important question for equally serious times - if not now, then when?

The upcoming album will follow Tasjan’s 2016 studio effort, Silver Tears, and hopefully continues to establish the crafty songwriter and fantastic live guitarist as one of the premier acts in the weird world sitting somewhere between country, roots rock, New York City rock and Ken Kesey’s acid tests. Somewhere in that mixed musical cocktail of awesomeness, you’ll find Tasjan strumming away on his guitars with a fuzz pedal nearby, where he’ll presumably be singing his cryptic new lyrics, “Over and over again/You try and try to pretend/That it’s never going to be the end/If not now when?”

"So many people are feeling right now that the desire for change is so prevalent, myself included," Tasjan told Rolling Stone upon the single’s arrival on Wednesday. “But it's on the tip of your tongue and in the air, and we can almost feel it happening. We're just waiting for the boulder to get pushed off the cliff, so it can roll down into the valley. And that song felt like a good opening statement: 'Hey man, let's get on the bandwagon and party one more time, because if we don't make all that can be made from this moment, I think we'll look back and feel truly bad about it.’”

Since breaking through Nashville’s country/rock scene in 2015 with his In The Blazes studio album, Tasjan has continued to build a fanbase with his witty and fun performance style, while sharing bills with artists ranging from Sheryl Crow to Margo Price. Tasjan’s New York City roots always find some way to poke their head into the mix, as his stylish suits can sometimes even out-flash his own personality on stage, which is quite the accomplishment considering he’s a less expensive version of John Lennon, hence the new album title. Speaking of the new album, fans can purchase Karma For Cheap when it arrives later this summer on Aug. 31 via New West Records. 

The semi-animated video for “If Not Now When,” can be watched in full above. Fans can catch Tasjan when he performs at Denver’s Ogden Theatre with The Menzingers and Social Distortion on July 4.