"What Lovers Do" is the band's second single release in 2017 and third in the last ten months. "Cold" was released six months ago, while "Don't Wanna Know" came out ten months ago. Both were hits for Maroon 5, with the music video for "Cold" currently sitting at over 105 million views on YouTube, and the single itself gas been streamed more than 236 million times on Spotify, according to a press release issued Wednesday. "Don't Wanna Know" has more than 319 million views on YouTube, having won over music fans with its tongue-in-cheek parody of Pokemon Go that featured several celebrities, including Sarah Silverman and Vince Vaughn.
Maroon 5's newest single is poised for similar success. "What Lovers Do" follows in the footsteps of "Cold" and "Don't Wanna Know" in the sense that it once again has the band joining forces with an R&B/rap artist. The new single has a bit of a bounce to it, like "Don't Wanna Know" tweaked with a little bit of an electronic sound, and having SZA involved provides a contrasting sound that plays off Adam Levine's always-impeccable vocals. If you've enjoyed any of Maroon 5's recent releases, this latest one will also find itself climbing to the top of your playlist.
According to Wednesday's press release, a music video for "What Lovers Do" is forthcoming, which ought to only add to the song's appeal if it's anything like Maroon 5's past videos. After the Pokemon theme of "Don't Wanna Know" and the video for "Cold" sent Levine to the world's worst party, what unique and fun idea will the band come up with this time? Whatever they do, whether it's in their distinct videos or their intriguing collaborations, the band continues to be one of the freshest and most versatile acts in modern music.
The release of "What Lovers Do" will give Maroon 5 something new to play during their upcoming set at the JAS Aspen Snowmass Labor Day Experience on Sept. 3 in Snowmass, Colorado. Tickets for that performance are on sale now through AXS.
"What Lovers Do" is now available on iTunes.
For more on Maroon 5, visit their band page at AXS.