Sprite has turned to some of hip-hop’s hottest rising stars for their latest ad campaign. Dubbed the “Summer Sprite Cold Lyrics Series,” the campaign will feature Sprite cans and bottles with lyrics from Vince Staples, Vic Mensa, Lil Yachty, D.R.A.M., Kamaiyah and Kap G. As Pitchfork pointed out, this isn’t the first time Sprite has used hip-hop stars in their marketing. Past campaigns have featured Tupac, Drake, J Cole, Nas and more.
Vince Staples has also done ads for Sprite in the past. The rapper is reportedly quite the Sprite enthusiast. The “Summer Sprite Cold Lyrics Series” will feature the Staples lyric “You thirsty, please grab a Sprite” from his Summertime 06 track “Norf Norf.” Other songs featured in the “Summer Sprite Cold Lyrics Series” are Kamaiyah’s “Ain’t Goin’ Home” and Lil Yachty’s “Minnesota.”
“Summer Sprite Cold Lyrics Series” MC Lil Yachty will be hitting the road this summer. Click here to browse AXS for select Lil Yachty dates.